Beauty Trends to Watch Out For This 2020. A comprehensive guide to 2019's predicted green beauty trends, including turmeric-spiked skin care, zero-waste packaging, and a brass-busting shampoo additive. Estée Lauder announced a new recycled packaging scheme and L'Oreal announced plans to have completely sustainable … For 2021, experts predict that new beautytrendswill lean towards greater sustainability as more brands will come up with affordable yet eco-friendly product lines. The beauty industry is no exception and has warmly welcomed the trend, with many brands and manufacturers taking the initiative to protect the planet. 16 Sustainable Fashion and Beauty Launches for Earth Day 2020 Many brands are continuing their focus on sustainability despite the strains placed on them by the coronavirus pandemic. While the COVID-19 crisis has drastically changed the current state of our world, its future remains in the balance making these beauty brand’s efforts to be more sustainable all the more critical. We may only be a few months into 2019, but beauty industry trend predictions for 2021 are already emerging. Here are five trends BoF expects will shape the beauty industry this year: 1. In a recent report, "WGSN: Big Ideas 2021-Beauty", the trend forecasting company shares five need-to-know strategic ideas that will shape the beauty industry in 2021.5 Ways Brands Should Prepare for 2021 ... clean and sustainable beauty… Another trend that will be picking up a lot is waterless beauty. With people becoming more and more environmentally conscious, the time for sustainable beauty has arrived. If you’re an avid fan of beauty products, then you have likely noticed several sustainable beauty trends that are redefining the industry. In 2020, sustainability initiatives and Gen-Z social media platforms will come into their own. A new study by Ipsos sheds light on the changing face of beauty, along with predictions about the trends that will shape the future of the beauty marketplace. Beauty is one of the most competitive industries out there, its revenues in the U.S. being estimated to about 49.2 billion U.S. dollars in 2019. Women are becoming more open to having a green beauty routine, and in a recent survey, it was revealed that 55 percent of women are willing to try products from new or unfamiliar brands, as long as they are sustainable or clean. Well, something is pretty clear: if you’re working in the beauty industry, you have to align to the industry’s trends, or you’ll risk losing your clients. Fashion and make-up trends come and go every season. Waterless, Sustainable Beauty. Key 2020 Beauty Trends: Sustainable Beauty, K-Beauty, Probiotic Skincare, Balayage February 06, 2020 / Anne Enke. 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